Tag: business stuff

This month I’m gonna talk about pitching. I will do more than one post on this topic because pitching something work for hire like Buffy was very different from posting something creator owned.

So Misfits of Avalon was a bit looser than other pitches I’ve done because I had already worked with Dark Horse Comics. So they already knew my art and writing. So these were the only images I sent them.

They’re very rough and if I were sending it to someone else I would have sent them something more refined. In fact, I’m currently working on a pitch that has 4 sample pages, a cover, and a whole mess of concept art. But the important bit of the pitch was the cover letter and synopsis. It’s basically 3 parts.

PART 1: The plan and goals of the series. 

This is where I told Dark Horse what I wanted to do with Misfits and why I think it would sell and who it was the target audience. This is what I wrote:

Misfits of Avalon is a magical-girl graphic-novel series with an Arthurian twist: Four misfit teens find themselves empowered with aspects of the Irish goddess Morrigan, and are soon fighting to defeat King Arthur, reborn with sinister purpose. But as they struggle to get the hang of their powers and learn to work as a team, they’re faced with a still greater challenge: the discovery that they may not be the good guys in this story.

Magical-girl manga has seen a resurgence in visibility and popularity thanks to the recent re-release of Sailor Moon; the art style and connection to King Arthur and Western myths extend Misfits of Avalon’s appeal beyond core manga fans. As a webcomic creator, I’d like to bring in new readers and appeal to my existing fanbase by serializing each volume on my website daily and then taking it down once the books are released.

Misfits of Avalon is currently slated to be three volumes, each about 150-200 pages.

Here you can see I gave Darkhorse the basic run down in one or two sentences. I also explained why now was a good time to get Misfits out in the world and who I think it would appeal to and why it will sell. Here is also where I told them I want it to go online first. I also told them how long Misfits is.

PART 2: Plot Synopsis 

With the businessy side of things out of the way I told them want Misfits is about in more detail. Here:

BOOK ONE

The first book is split into 4 chapters, each from the point of view of one of the girls.

In part 1 Morgan is approached by a talking black dog named Urien, who tells her she is destinyed to fight the enemies of Avalon. While trying to get away from the dog, she runs into her frenmey Effie. Urien then recurtes Effie as well, just as a stone suit of armor attacks the park. The two girls have their first test and bickering between them almost causes their defeat.

Part 2

Morgan and Effie are give a mission from Urien to investgate a string of fires in a gated community. Happy for the reason to class, the girls are happy to get to work. However, sleath is not their strength and they must soon run from security. They discover a goth girl named Kimber is behind the fires. Morgan and Effie insult Kimber for being “just a kid” and a fight breaks out. Urien breaks up the fight by recuiting Kimber to the team. Security then arrives and arrests Morgan and Effie for trespassing.

Part 3

Part 3 starts with the newly formed trio losing a fight to a stone knight. They are saved at the last mintue by a mysterious figure. Urien scolds them for their bicking and lack of focus, before sending them to examine a monster at the parks lake. There they battle the Lady of the Lake and are forced to retreat. The myterious figure then returns and reveals herself to be the 4th member of the team, Rae. Rae formualates a plan, so when working together they easily win the day.

Part 4

The girls investgate some Arthurian legends based on a guess Rae has about the enemy. They then head to the park where all the battles have taken place and find a tunnel that has because closed to the public. Inside the tunnel they fight more stone knights until they face their leader, King Arthur. While fighting King Arthur, their hostility to each other is their downfall. King Arthur colaspes the cave so the girls can’t find him again, forcing the girls to flee.

Book 2 would focus on the girls improving their team work and going against their new found foe King Arthur. Meanwhile, Morgan begins a romance with a boy she meets named Lucius, only to discover at the end of the book he is King Arthur.

Book 3 Morgan uses her connection to Lucius to discover King Arthur’s plan, to release Merlin back into the world and reestablish Camelot. They girls arrive too late however and then engage in an epic battle with the newly released wizard.

As you can see book 1 is the most detailed run down. That is because Book 1 would be started on immediately. So they needed to know what to expect and how much I’ll stick to those details. Book 2 and 3 were more far off and could change as things get refined so I kept that as broad strokes. Most importantly I told them the end. I eventually changed the end to something that worked better with the story as a whole, but publishers need to know you have an end when looking at pitches.

PART 3: The cast

This is basically what it looks like on the tin. I told Darkhorse who all the important players in the book were and what they would be like. Here is what I wrote:

Morgan is the leader of the team. She’s a sarcastic tomboy with a grudge against the world. Her outfit is themed after a raven and her powers are all wind based. Morgan’s good at most things that aren’t school. Because of this she’s got a rivalary with pretty much her only friend Effie.

Effie is a cocky flirty girl. She is always decked out to look her best in her unique glam rock style. So much to Effie’s disappointment her armor is themed after a cow and her powers are earth based. She’s usually overshadowed by Morgan in most of her life and wants to prove she’s as good as she thinks she is.

Kimber is the youngest member of the team and is full of disaffected scorn She wants to fight bordom more and evil. Her armor is wolf themed and her powers are fire based.

Rae is the most pleasant of the team. She’s smart and polite. The few times she’s making sure the team stays on focus. Her armor is eel themed and she has water based powers.

Urien is a black talking dog sent to guide the girls. He can take a human form when needed. He’s eternally frustrated and grumpy because of what’s he’s been given to work with.

Lucius/King Arthur is good natured goof ball. He wants to do the right thing and make people happy.

If I didn’t know Dark Horse I would have told them who I was and why this book is similar to their other books. It’s important to be familiar with the publisher you are submitting too.

In Summary:

I didn’t get a whole lot of feedback during the pitching process except that there was a brief discussion about if Misfits should be in color. The answer ended up being no because of the cost of paying a colorist (I didn’t want to color it).

Anyone who is reading both this and Misfits of Avalon can see I changed stuff between the pitch and the final book. But those changes were made while the book was already picked up and didn’t effect the pitch.

Like I said in January most of my money comes from conventions.  It’s from 10-12 different conventions a year. Here’s a break down of all the prep which goes into those trips.

HOW I PICK SHOWS

First, I need to pick which shows I go to. Since, convention sales are a big part of my income is really comes down to profit margins. I go back to any show where I have made $500 profit. (Though I might change that rule to 175 profits per day because more and more shows are becoming longer than 3 days. ) So after everything is paid for I need to take home at least $500. Some times I can make a low sales show work because I live close by or can crash at a friends house. For example, Rose City Comic Con has my lowest sales of my regular shows but I live in Portland and on the same lightrail line as the convention center. So my costs are $5 a day in public transit tickets and the table cost which is $200.  The other side of this is sometimes it means not returning to shows where I can have fun and see a lot of friends. I’m probably never going back to MoCCA because the tables are $450 (last I checked a few years ago) and a plane ticket cross country is $400-600. So it means even if I crash at a friends how I would need to sales twice as much as Rose City to just break even.

Now I am always looking for new shows, especially ones in February, June, August, and November. Those months usually don’t have shows. When I go to a new show I ask friends who have been and look at plane tickets. I try to figure out how sales will go. Right now, I’ve on the fence about trying Heroes Con, DINK, and Denver Comic Con.  I have heard good things from several friends but in both cases but I need to cover a hotel, flight, and table. So I might give one a try in 2019, but this year is out. Also keep wanting to hit up Wondercon, which would be much easier, but it keeps conflicting with Anime Boston which is one of my best shows. This year was one of the few times that conflict didn’t haven’t but I got waitlisted.

When I go to a new show I bring my 2 test boxes. My 2 test boxes includes:

• 10 of each Cautionary Fables and Fairy Tales
• 10 of Can I Pet Your Werewolf
• 15 Misfits of Avalon vol 1
• 5 Misfits of Avalon vol 2
• 5 Misfits of Avalon vol 3
• 15 Fame and Misfortune
• 15 Better to Find You With
• 20 From Scratch
• 5 Sorcery 101 vol 1
• 2 Sorcery 101 vol 2

If I sell all of this that will make me 1500 gross. In most cases that will get me over my $500 profit goal. Part of why I’m hesitant about Heroes Con and the others is I would have to sell all of it to make goal. Even then I might not.

PREP

Now that the shows are picked for the year, I try to make sure I got everything organized. Every December I go through all my past convention notes. I box up or order anything I’ll need for that con every. In my closet right now are several boxes that have written on their side:

• AB (short for Anime Boston)
• 1 of 5
• Holds BTFYW/BUFFY/MOA1 (short for The Better to Find You With, Buffy, and Misfits of Avalon vol 1 respectively)

On the inside flap of the box it will say

• Buffy – 10
• BTFYW – 40
• MOA1 – 40

So as soon as I open the box I know exactly what is inside.

I always take as many books as I sold the year before rounded up to the nearest interval of 5. If I sold out I’ll add 5-10 to that number. So in this case Misfits sold 39 copies at Anime Boston last year, which is why I’m bringing 40.

Doing this lets me know if I need to order or reprint books before the season starts. Like I bought 200 copies of Misfits of Avalon and 50 copies of Buffy from Darkhorse to have them at shows through the whole year. It’s not that I don’t expect Buffy to sell, but more I want my con sales to focus on my creator owned things rather than work for hire so I limited Buffy sales to 10 – 5 per show.

I also have a con kit box that goes to every show. In that is:

• Promo Flyers
• Sharpies
• Cough drops
• Aleve (my preferred headache medicine)
• Tums
• Ear plugs
• Square Reader
• Sold out form

This will get update before every show. Promo flyers are obviously so people can find me website later. Sharpies are for signing and sketching in books. Square reader is how I take credit card sales at shows. Paypal also makes one but I like Square better. Cough drops, Aleve, and Tums are for if I start to feel sick during the show. Usually I use Fisherman’s Friend cause they are stronger than other cough drops. Since I mostly sell books and books are heavy I do my best not to over bring those. That makes the sold out form important.

If has a blue border to match the price tags and table cloth on my con display which is the same blue on my website. I circle the book or write what they want in the blank space. I usually write the persons name and address cause I have an easier time writing my own hardwriting. Basically, someone can pay for a book or original page at the con and I will ship it to them for free.

GETTING TO THE SHOW

Books are heavy and that is mostly what I sell. This isn’t much of a problem if I’m car pooling with a friend. Load the car up and go. If I need to fly to a convention, I used to try to fly Virgin America cause they let you check up to 10 bags. But they got bought by Alaska Airlines. I can still check up to like 10 bags but it’s way more expensive. So this year I will mail them ahead. I try to send them a month ahead of me. If the books get lost, then I’ll check them.

Mailing them ahead of time is also why that “AB box 1 of 5” label is important. Because then I know which box got lost and what was in it.

If I’m not staying with a friend and I’m mailing stuff ahead of me, I need to call the hotel or convention to find out how long the hotel/con will hold my books and if there is a fee.

All of my display stuff that I’ll explain in the next part, fits into a large suitcase that I always check.

DISPLAY AT THE SHOW

The last step before the show begins is my display. I tried to brand my display with the same color scheme as my website. I linked you to my Sold Out Form and that blue is color of my table cloth and the color of my price tags.

Books are where I make most of my money and what I want people to focus on. They are front and center. My books get displayed on a colaspable shelf like this one . It is 18 inches wide which works for me because all my books are 6 inches by 9 inches or 9 inches by 6 inches. I keep meaning to paint it black or blue so it will also match my website. This keeps all my books upright and facing people who are browsing. It also keeps them close to eye level. All the covers are clearing visible. Some of the books in the back get hidden, and because of that I try to group books vertically. So Misfits of Avalon vol 3 is in front of the Misfits of Avalon vol 2 which is in front of Misfits of Avalon vol 1. Someone who is familiar with the book will still see the series clearly, but volume 3 in front will let people who have other volumes there is a new book. But the title is still clear so that new people can flip through the series. Cautionary Fables and Fairy Tales also gets stacked vertically.

For each book I have made a price tag. They are 10 inches tall and 6 inches wide. They fit nicely behind each book and poke out. Sorcery 101’s price tag is 7 inches tall and 9 inches wide for the same reason. I do individual price tags because of something I learned from reading “Why We By: The Science of Shopping.” People only spend like 30 seconds reading signs. So a giant price list is less likely to me read than an individual price tag.

I have tote bags and still haven’t quite figured out how to display them. I try to find a place to lay them flat so the design is clear.

Also laying flat is my portfolio. I don’t usually sell prints because I’ve had better luck selling books. Prints of my character did okayish. But most people I sell to at shows have never heard of me and it’s easier to tell someone to try a book than to grab a print of a character they don’t know (And I don’t think people should sell fanart.) Also, laying flat is my price list for commissions. Commissions I could make more money off of if I put more focus on them. However, I don’t really like to do commissions at shows. I’d rather stay  in selling/pitching mode rather than switch back and forth between that and drawing mode. Also, I ink traditionally so it’s hard to make my work portable. All in all, I’m okay with them being an after thought. If you want a commission, you are better off shooting me an email before the show and picking it up there. I did recently get an ipad pro to draw digitally. So I might try to do digital commissions at shows now that I can be less concerned with bring all my inking stuff.

I also have two banners behind me. They are both the tallest version of this banner.   I picked that one because while most people have 3 foot wide banners, the 2 foot wide one will fit in my large suitcase. But the 3 foot one doesn’t. One design is the blue black and white color scheme of my website. That one has my name on it and characters from different comics. I might redesign it in a year or so. The other design has Danny lighting his cigarette and has Sorcery 101’s logo on it. The Kel McDonald banner is more helpful for people who already know me. The Sorcery 101 banner brings over more people who don’t know me. They ask about the title which leads to my sales pitch. The Sorcery 101 banner is also easier to spot cause it is bring orange. So if you need to design a banner and are still unknown, maybe make a banner for your comic rather than you. Both of these banners are VERY TALL.  They are hard to miss.

Giving someone a clear way to find you is important. I think that makes one of the most popular ways to display prints at shows a bad idea. I see it most at anime cons, but it happens are every show. I think it’s just more prevalent at animecons because the artists lean younger and therefore are less likely to have the funds for a big banner. There is a thin wall of prints taped together and only a small space for the artist to poke their head out. If you google anime con display you get 9 million examples of this. I don’t want to pick on anyone by grabbing a picture so I drew what I’m talking about.

First off, that display is flimsy and I’ve seen more then one fall over. Second, they are hard to put. My display can be put up by just me and takes ten minutes or so. Also, the sign being in front of the table means when the con floor is crowded someone can’t see it and therefore find you. Then the mass of images will blur together with nothing standing out from far away. If you and several other people in a row have a display like this is will be hard for someone to see you. And finally, this wall puts a wall between you and the person who wants to buy stuff. It’s hard to see if someone is browsing through that tiny window and hard to engage with a customer. If you want to do a print wall, try to put it behind you rather than in front of you. You should be visible. Part of why folks are coming to cons is to talk to/see you.

And the final part of my display is me. I’m not a very fashionable person. But I try to dress nicer than I usually do with a button up shirt. I pick button up shirts with a collar and a front pocket that has a button flap. The front pocket is where I put my large bills so the flap is to make it so they aren’t visible. Obviously most people have a cash box or bag, but I worry about losing it/forgetting it. I also wear a tie that matches Danny’s piano key tie. So I match my books and merch a little too. Now that Sorcery 101 is done I might switch to something kinda werewolfy if I can find it.

And all that is before the show even starts. Next month I’ll post about at the show stuff.